Great Advice To Help You Generate Good Leads

Finding success means finding a loyal customer base. Generating leads will help you locate customers that will become long-time fans. Of course it’s more than just generating leads, but also finding the ones that actually convert into business. Here are some suggestions to get you started.

The buying cycle is something you will want to become familiar with. Consumers will search for information before deciding on your offer. You can target both your ads and content around this knowledge, which means you get the sales.

Always remember the buying cycle in your attempt to generate leads. Consumers will search for information before deciding on your offer. If you publish the content that can help them with their research, customers won’t even have to leave your site before deciding to buy from you.

Incentives can drive people to act when they wouldn’t otherwise. If it’s something they want anyway they’ll be even more likely to buy. Give these leads a reason to accept the offer you give them.

Landing Pages

Know about lead values. Some leads simply won’t work for what you are trying to do. Make sure you identify what leads should be targeted, and avoid sending any information to the ones you feel won’t benefit. You can achieve success if you pick the right leads.

Tailor your landing pages to your target market. Targeted landing pages are often more effective than people being led to the main site page. This is because you are giving them just what they have been looking for. Put that together with your contact form and you can easily generate leads.

Make sure you have unique leads. If you are quickly gathering leads, you may overlook the fact that duplication is occurring. It is not uncommon to have leads appear more than once. Be sure that you have a target number of leads in mind so that you can make sure they’re all different.

Incentives can drive people to act when they wouldn’t otherwise. For example, receiving an incentive for buying a needed product can often sway them to opt in. Give them an extra reason to take you up on your offer and you will generate many more leads.

It may be helpful to speak to companies that offer similar products to yours. If you are a knowledgeable landscaper, you could talk about nurturing a garden. A personal trailer would speak about how to stay fit. Is it possible for professionals to learn from your knowledge?

Always verify that your leads are original. You may accidentally have a duplicate on your list, especially if you have purchased it. You can easily have some leads show up more than once when you generate. Target as many unique leads as possible.

Long-tailed keywords are something to consider for your business. Do not use too many long-tailed keywords though. Keep track of your results, and alter as needed.

Call potential customers to see if they may need your goods or services. It’s amazing how many people will actually want to hear your sales pitch. Regardless of the product, there is a customer base, but you have to look for them.

Target the lead gathering you’re doing so people that are interested in your service or product can take advantage of it. Getting generic leads is good if you only want to cover a broad spectrum. Tailoring your campaigns to those who are interested will help you have the best results.

Speaking with businesses with similar interests can help with lead generation. If you are an experience landscaper, share your knowledge of exotic flowers. A personal trainer could teach how to stay fit while on a business trip. Is it possible for professionals to learn from your knowledge?

Create a schedule surrounding lead generation. Leads will not take kindly to be over-stimulated with your advertisements and promos. When you have a specific schedule, you present a more professional approach. This will also stop you from trying to appeal to the same people multiple times.

When thinking about what keywords to use to help gather leads, consider using long-tailed keywords. Don’t overdo it, but a few strategically placed ones can help tremendously. Tweak your keywords to find the best one for your business.

Find out how existing customers located you. You can use Google Analytics to discover what pages led them to you. Did they use social media? Is there a forum that mentioned you that drove traffic? Wherever they came from is likely a good place for finding more leads.

Find online lead groups, and listen to what people are discussing. This can help if your business operates on a small scale. One man may not be able to help with a certain issue, but he can give you contact info for someone who can.

If you really want to bring in leads, you must pair up your website with social media as well. From Twitter to Facebook, you must try these avenues to bring in leads. Diversify your campaigns until you figure out what works for you.

Use time spent waiting in lines to talk to people. There’s no harm in being friendly and you never know who might need what you’re selling. Don’t overtly sell to them, but figure out if they might be interested in what you’re selling.

Don’t take the view that you can’t get anywhere with direct mail. Too often, people ignore this form of customer communication. This means you can find leads others are missing. Give it a try and it may work to generate more leads for you.

Always hunt for subscriptions when you run a business blog. If readers subscribe, they’ll be alerted when you add new content. This is always a secondary way for you to get new leads through your current customer base. Blogging can be effective in generating new leads in a multitude of ways.

Make certain that any leads you pay for are right for your business. You will want to get quality prospects for your business. Buying lead databases can’t do anything for you if there isn’t a reason for those leads to buy from you. You may have a lot of leads that won’t be interested in what you have.

Make sure you’re looking at the calls to action on each page of your site to determine if they are clear. All products need to have ease of purchase. Keep it clean and concise, with direct wording to make things easy.

Make sure site visitors have clear directions on what they’re supposed to do when landing on your site or page. View every page and landing page. The process needs to be easy for anyone to follow. This will make the process very easy for your potential buyers.

Direct Mail

Who is your target lead and at what point in the purchasing cycle are they? For example, a new parent may need a family car. Birth announcements offer a perfect opportunity for automobile salespeople to generate leads. Someone who is just looking at moving into a smaller home, would need a different type of sales pitch.

Direct mail truly isn’t dead. Marketers tend to forget about the power of snail mail. Sending out direct mail will make you different from the rest. Try it out to see if you get more leads.

Your website needs to contain high quality content. When you are putting up fresh and current content, interested traffic will turn to leads. Keep your content professional and current at all times. This will prevent you from missing out on a customer quickly.

Make sure any email database that you buy is targeted to your interests. Your offers may only appeal to those interested in a specific niche. It won’t help you, then, to get leads that fall outside of that niche. You could have leads that aren’t anywhere close to your needs.

Keep in mind that lead generation is not all there is to marketing. Don’t spend more than a few hours trying to find leads. Learn about everything in your business sector.

Make it clear to visitors what action they should take upon landing on your site. Start by taking a look at each webpage and landing page. Clarify what the customer must do on each of them. If not, change it so that it is.

Don’t become too focused on contests. If you overdo it, your potential customers will only be interested in you if you’re running a contest. You should instead hold sporadic contests to make sure people stay interested.

Do not rely too heavily contests. If everyone you interact with is lured in with possibly winning something, then that will be the only reason why they come to you. Hold a few contests per year to make sure they know who you are and what you’re selling.

Create high quality leads by keeping communication personable with zero overselling. If you are pressuring people, it will turn them off. People do not like having someone sell to them. In fact, your service or product should be presented as being a solution to their problem. You have to solve any issues that arise.

Remain approachable and likable, but try not to oversell in order to gain new leads. If customers get a hint of overselling, they back off. People do not wish to be “sold to” these days. In fact, your service or product should be presented as being a solution to their problem. You need to give a person a solution to a problem they’ve been having.

Set up a Facebook page. This is a good way to attract new customers. You may even want to offer incentives to people who find you via Facebook.

Look for non-competitors in your niche and offer a link trade. For example, if you’re a baker, you can exchange links with one of your food suppliers. Property owners looking for fertilizer may see your link and contact you, and others you work with may click the link for information about the best fertilizer.

When leads come your way, make sure to follow up immediately. A potential customer who contacts you needs a response immediately. If you even wait a week, chances are they have decided to go to a competitor. You must make sure you get back with your leads quickly.

Do exactly what your ad says you will. Your customers will expect exactly what they saw in your ads. A lot of business owners forget this important part of their campaign.

Try finding non-competitors in the field to trade links with. For instance, if you deal with landscaping, you can exchange links with your supplier of fertilizer. Someone owning property may be buying fertilizer and notice one of your links and contact you, and the links on your site can be used for businesses looking to generate their own leads.

People should be thought of as individuals and treated that way. Personal relationships turn into profit. When people know a company will treat them as an individual, they’ll tend to use it. You can have one of those businesses that everyone raves about. Customer service is not a trend; it will always be your best business strategy.

If you’re business owner, don’t worry about generating leads. Just make sure you deliver what your ads say you will. Do what the customer expects from you because of the ads you put out. Many business owners fail to do this, and it has a disastrous effect on their business.

Always be professional. Dress to impress, as you never know where you could find potential customers. Be polite, friendly, and clean. It will pay off in the long run.

Think about who you can trade links with to improve your website’s SEO in order to generate additional leads. Consider your existing clients, supplier base and other in the same or similar field who are not direct competitors.

Reviewing this article will demonstrate the key nature of lead generation. It’s more than getting leads, but those that are truly worthwhile. Do your best to learn how to find leads on your own so you don’t have to rely on companies that could scam you.

You must be courteous in your communication efforts when working on lead generation. Make sure to always look professional, because you never know who you might encounter who will buy from you. Stay polished, friendly and outgoing. This will increase the rewards that you get.

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Lead Generation Doesn’t Have To Be Hard

Do you want to learn how to get more people interested in the business you run? If you do, then you must learn how it works. The following article discusses various methods for lead generation that you can start using today.

Incentives can have tremendous power in reeling in customers. For instance, if you offer an incentive for something that they want to purchase, they will sign up for your offer. Give these leads a reason to accept the offer you give them.

Lead generation is more prone to happen if you’re seen as trustworthy. Steer clear of gimmicky, loud advertisements. Instead, base your offers on facts that prove how valuable the offer is to consumers. You will appear more trustworthy.

Use consumer reviews and case studies to your advantage. Consumers will usually give you information or buy your goods when they’ve got data that supports your cause. Show them how good your product is, and that others are enjoying it, and you may very well make a sale.

Get rid of any opt-out privacy issues people have. Quickly remove those who do not want to receive your materials. Sending information to these people will be a big waste of time, and because they have opted out, you don’t want to violate their privacy rights.

Generating quality leads is easy if you are credible. Ads that are too over-the-top or seem fake, will not get consumers to click on them. Rather, give your consumers a sense of value when it comes to your offers. Approach potential customers in an honest and transparent way, and you’ll see trust really blossom.

Use your phone to make calls and see if people need what you have to sell. You never know who will be interested in what you are selling. No matter the item, you are sure to find someone in need of it.

You should take the time to understand the value of your leads. Certain leads are likely not a good fit for your current campaign. Which target audience are you after? Don’t market to anyone else. You can achieve success if you pick the right leads.

Is there anything going on in your local community that is related to your field of business? For instance, if you are in real estate, is a wedding show scheduled in the near future? This is a good venue for promotion, as newlyweds are often looking to purchase a new home. Look at the classifieds to see what is in your town.

Try using the phone to see who is in need of your product and services. You’ll be shocked to see the number of businesses or people that will be drawn in with your sales pitch. Whether you’re selling supplements or toothbrushes, there’s someone out there looking for that exact item, so get on the horn and give it a try.

When you’re looking to find keywords to help you with lead generation, long-tailed keywords can help. Don’t over do it, but these words are pretty specific and when used properly, will work out well. You can use a few, change them as needed, and find what works.

Does your local area have upcoming events relating to your industry? For instance, if you are in real estate, is a wedding show scheduled in the near future? Newlyweds often need a new house, so set up a table and look for leads. Find out what will be in your area by looking at your local classifieds.

Find groups with leads online and get what they’re offering to everyone. If you are a localized business, you may find great help from these groups. They’ll be able to help indirectly, which will only help your business.

You may wish to speak to other business owners in your area. If you are an experience landscaper, share your knowledge of exotic flowers. Yoga instructors can give tips for easy stretches that can be done quickly through the day. Can professionals learn from your expertise?

Speak with people while waiting in line with them. There is nothing wrong with being courteous and they may need what it is you have to offer. Don’t try to say your sales pitch right away, but be sure you feel things out to figure out if they’re interested in things without being overbearing.

Target your market. Getting generic leads is good if you only want to cover a broad spectrum. Provide information regarding the specifics of your business for best results.

Mark your lead generation efforts on the calendar. You do not want to isolate people through over-marketing. Using a consistent schedule will make you seem professional. This keeps you from developing useless pitches towards your leads again and again.

Set up a calendar for lead generation. Potential leads may become tired of you if you try to get at them with the generation efforts you’re making all the time. When you have a specific schedule, you present a more professional approach. You can also use this scheduling idea to avoid the pitfall of pitching repeatedly to the same prospects.

Carefully scrutinize each webpage to see if everything is clear and the consumer is aware of each call to action. No matter what you’re trying to sell, people have to know what to do to buy it. Make sure your wording is clear and your pages are uncluttered.

Be sure that when you blog for a business you look for people to subscribe. Subscribers will be reminded to visit your site when you post new content. Essentially this means using your customer base to generate leads. Blogging for a business is an effective way to promote a digital presence for your website and is a useful lead generation tactic.

Conduct research on how your consumers were able to locate you. Investigate what pages they were directed from by looking over your Google Analytics. Did they come from Facebook or Twitter? Did they come from a forum? Maximize this method of attaining leads.

Make certain that you develop a plan. Once your campaign is underway, keep monitoring to see what is and is not working. If you have a tight budget, you’ll need to be extra prudent in your efforts.

Use social media. From Twitter to Facebook, you should everything available. Diversify your campaigns to figure out what works the best.

Find out how your existing clientele came to discover you. Look over the Google Analytics page to decipher what worked best in your lead campaign. Did social media bring them in? Did a forum help you to get recognized? Whatever it is, it can be a great place to find more potential leads.

If you buy leads, make sure they are the right ones for your business. The produce or service you sell may require a particular niche of the market. Buying a basic database won’t be worth it unless you make sure they fit your needs. You could wind up with nothing more than a bunch of contacts you can’t possibly sell to.

If you buy leads, make sure they are the right ones for your business. Your company needs a certain type of person to sell to. Databases are a waste of money if none of the leads are pre-qualified. You may just get a lot of leads that won’t do much for you in the long run.

Always keep your target audience in mind, and know how likely they are to buy from you. An example might be someone who is in a rush to buy a home, and if you’re a real estate agent you would need to advertise to these types of urgent buyers. Someone who is not doing well financially will not.

Consider the stage of the buying process that your target market is in. For example, a family that is expecting a baby soon probably wants to get into a house as soon as possible. A Realtor can use that to their advantage. People buying a smaller home after retirement typically prefer a more slow and comfortable approach.

Keep in mind that lead generation is just one way to market. You should not spend more than a couple of hours each day working on generating leads. The remaining time should be spent on educating yourself about your industry, improving your skills and how to cultivate your customer base.

Drive traffic to the lead generator on your site. No matter what type of page it is, no leads come in without traffic. Traffic development for your lead generator is as vital as securing visitors for your actual product site.

Optimize your website for lead generation. There should be specific calls to action as well as contact information or subscription forms on each page. This will allow potential leads to contact you. It’ll really increase the amount of leads you get.

Facebook is a key source of leads. You can even offer Facebook-specific incentives to your followers.

When you receive potential leads, don’t let it dry up from inactivity. Anyone who tries to contact you should be reached as fast as possible. By waiting a week, chances are a competitor has already captured their interest. Be sure to reach out within 24 hours as often as possible.

If you get a potential lead then you should keep it by not making them wait too long. Anyone that wishes to contact you needs you to contact them quickly. If you wait too long, they may lose interest and deal with someone else. Do your best to respond to all potential leads within one day.

When you own a business, you can’t just concern yourself with converting leads, as you also have to make sure that your business truly does what your ads claim you do. Do what your ads say you will do. Many businesses fail to do this, which can impact the disposition of customers to the extent that they take their money elsewhere after feeling that disappointment.

Look for businesses that are not directly competitive with you, and try to trade links. For instance, if you deal with landscaping, you can exchange links with your supplier of fertilizer. Visitors to their site could hire you to apply that fertilizer, and your clients can buy the fertilizer they need.

You not only need to generate leads, you must generate good leads. The wrong type of lead can really sink a promotion. It’s a good idea to get leads that have an interest in the product you’re selling. By knowing your market and details such as age and economic levels of your customer base, your marketing is able to directly reflect their needs.

You not only need to generate leads, you must generate good leads. The wrong type of lead can really sink a promotion. Your leads must have some interest for your product before you target them. Look at criteria such as gender, economic levels or age to have a real chance at finding customers.

Make wise choices for your ad placement. These can be capitalized by picking only those websites with high traffic to host the ads. They need high variables to reach the intended audience. Your best results will come from having your ads displayed to your niche’s audience.

Being professional can get you leads. Always present yourself professionally while in public since you might come in contact with someone interesting in your product. Be friendly, polite, and clean. If you try hard to stay polite and nice, you’re going to reap the rewards.

Changing things up is the best way to get the most out of lead generation. Everyone’s emails are being flooded with information, so try a physical mailbox instead. You can use direct mail as a way to specifically target particular demographics and convert leads.

Use online ad placements and paid searches wisely to realize improved lead generation results. Make certain that you use well-designed sites that have a great deal of traffic. Target the people who are truly interested in your product.

Now that you’ve read about lead generation, it should be obvious how important it is to your business. You want leads that will be long time customers. Keep this advice in mind to succeed.

The best way to get the most out of lead generation strategies is to tweak the individual campaigns. People get inundated with email these days, but you might get a step ahead of your competition by doing direct mail to physical mailboxes. Sending direct mail can help you hit your demographic as well.

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Simple Lead Generation Strategies You Can’t Go On Without

Do you want to acquire quality customers? Maybe you have been doing business for quite a time, and all the sudden things are slowing down. No matter the case, you’re going to have to learn how to get new leads to boost sales. Read on for some good lead generation tips.

As you try to generate additional leads, remember the consumer purchasing cycle as it has a potentially huge effect on your results. Consumers typically look for information after considering your offer, then making the buying decision afterward. Target your campaigns to this cycle.

Buying incentives can be valuable in lead generation. For instance, an incentive to purchase something one is already going to buy is very attractive. Providing them with an additional reason to purchase with you can generate a lot of extra leads for you.

Incentives can have tremendous power in reeling in customers. For instance, incentives that involve them buying something they already need can have them opt into your offer. When you give the right incentives, everyone wins.

Use customer reviews and case studies to find new leads. People are more likely to buy from you if given supportive data. Utilize applicable research to support your claims and also provide real-life testimonials.

As you look for leads, take into consieration customer reviews and case studies. People are more likely to buy from you if given supportive data. Show them how good your product is, and that others are enjoying it, and you may very well make a sale.

You are more likely to generate real leads when your are established as trustworthy. Don’t do anything cheesy or exaggerated in an effort to get attention. Help consumers to understand that the offer is reputable and valuable. The more trustworthy you appear, the more leads you will generate.

The phone is a great way to find out about potential new markets for your product or service. You may be amazed at how people respond to your offer. Someone out there wants what you have to sell.

If there are local businesses within your niche, consider talking to them and using them to generate leads. A landscaper could discuss growing a garden. Yoga instructors can give tips for easy stretches that can be done quickly through the day. Who can learn from your skill set?

Use a calendar to generate leads. You do not want to isolate people through over-marketing. When you have a schedule that’s set you seem to be more professional with everything you’re doing. Also, this can help you to filter out the bad leads.

Check to see if there are local lead groups you can join. Groups of business owners from different markets and fields exist where members share their leads amongst themselves. You are going to be surprised at just how much this works. While this is going on the client may tell you they have a tooth problem and get the favor returned.

Allow blog visitors to subscribe to it. A reader who subscribes to your blog will receive reminders that your blog is updated. This is a great way to get some secondary leads from existing clientele. Blogging is just another great way to help bring in more leads.

Always talk to others around you when you are out and about. You may even discover potential customers this way. Try to gauge their interest before giving them a sales pitch. Being overbearing is a great way to scare people off.

A good plan ensures you can market well on any budget. Monitor the campaign you are running and see what is working. If you have a budget that’s tight, you should watch things carefully so you can allocate money where it’s needed most.

Review all pages of your site and make sure your call to action remains clear. No matter what’s being sold, people must know about and how to obtain it. Clarify exactly what you are trying to do.

How did your current client base find you? Google Analytics can help with this. Did they come from Facebook or Twitter? Did they come from a forum? Whatever it came from it can help you find a lot more leads generally.

Do some research to learn how current customers found their way to you. Check Google Analytics to find out how people get to your site. Did they arrive from a social media site? Maybe your posts on certain forums has generated some of these leads. No matter the answer, it can help you discover additional strong leads.

Without social media, your website is unlikely to draw leads. Be sure to capitalize on all that is available to you. Diversify your campaigns to figure out what works the best.

If you plan on buying a lead database, make sure it’s right for your needs. It may be a good idea to look for those that are in your niche. Buying lead databases can’t do anything for you if there isn’t a reason for those leads to buy from you. You’ll waste your money and gain no leads at all in that case.

Direct, conventional mail is still alive and well. Many forget that this is a great way to find leads inexpensively. You can be one out of a small group who actually uses this technique. Try it and see if direct mail works for you.

Make certain potential customers know where to go when they land on one of your pages. Check out the landing pages on your website. Make certain that visitors know what action to perform. If it is unclear, change it to make it so.

If you plan on buying a lead database, make sure it’s right for your needs. Your company needs a certain type of person to sell to. If you are buying a batch of leads of people who aren’t looking for your product or service, it can be a big waste of time. You may just get a lot of leads that won’t do much for you in the long run.

Your website needs quality content. Leads will come easily if your site is worth visiting. Review everything you post to ensure it is free from error. You don’t end up losing customers when getting their attention.

Make sure not to forget your target audience. For instance, new parents and newlyweds may be anxious to find a new home, and real estate agents will need to act with urgency. Those downsizing because of empty nests will require slower, more comfortable, and completely different sales pitches.

Leads aren’t the only thing you need to worry about; other forms of marketing are key. You shouldn’t spend more than a couple hours getting these leads. The rest of the time you spend should be learning what your field is about, getting more skills, retaining customers and making some money.

Produce quality content on your website. Posting relevant content will get you more leads. Keep the content free of grammar and spelling errors, along with inaccurate facts. That way, potential customers won’t be put off the second you have gotten their attention.

Try driving traffic to the lead generator you’re using. No matter if it is a stand-alone splash page or a full survey, you cannot get leads without traffic. Your attention will always be some form of campaign that delivers people through interest to your survey or splash page.

Keep in mind that lead generation is just one way to market. Don’t spend more than a couple hours a day generating leads. Spend the remainder of you day working on your other business operations.

Avoid focusing too much on contests. People will then just be interested in winning something from you. A contest once a year or so is a good idea to get your name out there, but that’s it.

In order to generate leads, you need traffic going to your generator. From a single landing page to a survey, traffic is a must. You need to try to get traffic as best you can so you can get people to come by your site to buy a product.

When it comes to lead generation, testing is important. It can help you reach a new market with low risk. This is important for growth. Testing lets you open the door to potential future success without excessive current risk.

To bolster your lead generation efforts, get yourself a Facebook page. This is a good way to attract new customers. You may even want to offer incentives to people who find you via Facebook.

Once you receive a potential lead, do not wait too long to respond. Anyone who tries to contact you should be reached as fast as possible. Waiting may cost you their business. Do your best to respond to all potential leads within one day.

Optimize your website in order to generate leads. Among the first things your potential customers should see is a call to action or a contact form. It is important that they know how to reach you and that you can solve problems. This can be key.

Find some non-competitors in your field and get links traded with them. As an example, if you happen to be a landscaper you could swap links with your fertilizer company. This can lead to extra work and profits for your company.

Find some non-competitors in your field and get links traded with them. As an example, if you happen to be a landscaper you could swap links with your fertilizer company. People who buy fertilizer may be in need of a landscaper, and use the link on the fertilizer company’s site to find one.

To brand yourself with integrity, do more than simply convert leads: Deliver on your promises! Realize customer’s expectations by being true to your word in advertising. Many business owners neglect to do this, which could not only prevent leads, but give you a bad reputation.

Look into exchanging links with a website that targets your core customer target audience. Consider those you know, like suppliers or current customers. You might even want to look at noncompetitive contacts you have like local schools or businesses that are in different markets.

Treat people as human beings. Making connections with customers will win them over. Folks who learn of companies offerin individualized attention often want to take part. This personable nature can make you the talk of the local community. Good customer service is always very important.

Always be kind, professional, and courteous to generate leads. Make sure you dress properly in case you run into someone that may buy your product. Stay polished, friendly and outgoing. The more you put into being nice, the more you will be rewarded.

Though farming leads can be effective, you must qualify as well. If you don’t have the right leads, your entire promotion may fail. You want leads that have the chance to become customers. By knowing your market and demographic information of your potential customer base, your marketing is able to directly reflect their needs.

As long as you’re helping people, you’ll get more leads. Your business must benefit customers in order to be successful. Make sure what you are selling does what it says it will do.

A business that is truly successful must have a loyal customer base and the know-how to bring in a steady stream of new customers. Finding such customers can be very difficult. However, the article you just read has given you the knowledge necessary to understand how generating leads can be helpful. Nearly anybody can do this, and with these solid tips, you can make sure your business succeeds.

If you are looking for an inexpensive way to generate leads, email marketing just might be the answer. You can have people subscribe either through direct mail, a newsletter, local events, from your website, or by phone. Make sure you make your emails interesting so it doesn’t look like spam.

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